'ON' is now available for pre-order

Blue bleeding down a white cover with ON

'ON' by Jon Puckridge (to be released in January 2016) is now available for pre-order from:

and soon from all other reputable eBook distributors.

OneWorld is a planet orbited by thousands of satellite cities, and home to 23 billion humans. A place where governments, police forces and law courts compete for business within a wholly privatised system; where murder, rape and torture are merely extra items on your insurance policy; where a corporation owns the license for time; and where scientific fact has been replaced by ‘consumer information’. In OneWorld, every product wirelessly links to the ‘grID’, and people spend most of their scheduled ‘waketime’ moving through various overlapping realities via their grID visors.

But now the precarious balance of OneWorld is tipping as the largest of the global corporations launches the next phase of networking: One Network, or ‘ON’. By the time Youren Cartouche, a copywriter working on the advertising campaign for ON, and Constantin Zann, an advanced bio-mechanical detective investigating the strange murder of a human girl, both uncover the truth, they will be fighting for their very existence within a reality disintegrating around them.

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Does online advertising work for books?

Cover of IBPA's The Independent showing computer keyboard

For a recent article in IBPA's The Independent, Linda Carlson put the question of which advertising works to independent publishers and got some interesting, and insightful answers.

Linda's questions focussed on:

  • Print Media Coverage
  • Paid Reviews
  • Giveaways and Deep Discounts
  • Public Relations, and
  • Online Ads

The consensus from those responding were were singularly unenthusiastic about online ads. An example being Devorah Fox's comments, president of Mike Byrnes & Associates in Port Aransas, TX, who reported:

“When we hit 100 likes on our Facebook author page we received $50 in free Facebook advertising. We used it to advertise our book The Lost King with an ad that—per Facebook—could be seen by 22 million people and a Sponsored Story that targeted 940 users. There wasn’t a single click-through, and we can’t attribute a single sale to it.”

The full report is available at: IBPA online - Marketing whatever you have to market - promotion opportunities and issues - part 2

Back in November 2013 I wrote about a recent poll  conducted for USAToday and Bookish, a website designed to help people find and buy books, which asked readers what factors created interest in a particular book for them. The poll got the following responses:

  • 57% - their own opinion of the writer's previous work;
  • 43% - opinions of a relative and friend (ie "word of mouth");
  • 17% - professional reviewers and other writers;
  • 16% - the book cover; and
  • 10% - internet opinions by non-professionals (10%).

In short, people are interested in a book based on previous knowledge of the author's work, word of mouth, or professional reviewers. Advertising simply doesn't get a look in. And if you don't believe that then you need to consider the click-through rates we get on our own adverts:

  • Click Through Rate = 0.05%, i.e. for every 2000 views of an advertisement, we expect to get 1 person clicking the advertisement to visit our site; and
  • Click Rate = 2%, i.e. for every 50 people visiting our site we expect to get 1 sale.

Back in May 2014, for a series of blog-ad designed to be viewed 86,000 times we were paying $330. That probably gave us 43 click-throughs, and some where between one and two sales. It simply doesn't make financial sense. For more information you can read my previous post on this (Marketing for authors: what to expect from click-through and conversion rates).

So does online advertising work for eBooks work? In a word - no.


If, however, given this information you still want to undertake some social marketing then you may want to check out the article in the same edition of The Independent:
IBPA online - A practical guide to social media advertising part 1

For more information about the USAToday poll, and another poll conducted by ebookfairies you can read my previous posts concerning them at:

 

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Our latest newsletter is now available

2014 was another big year for us with:

  • the release of three eBooks and one print on demand
  • three new authors signed
  • the introduction of book trailers as a standard part of the release package

and 2015 promises to be just as big.

Read about what's been happening in our latest newsletter - now out. Catch up with the latest news and reviews on our most recent releases including: Frontier Resistance by Leonie Rogers, Across the Bridge of Ice by Ruth Fox, and Cold Faith by Shaune Lafferty Webb.

http://goo.gl/bTk7IU

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What tagline works best?

ON-cover-strap2We have the new cover design for Jon Puckridge's ON and we need your help with the tagline. At the moment we have six options but which one do you prefer? Let us know.
  1. Your identity is history.
  2. I think, therefore I am not.
  3. There's no 'I' in network.
  4. The last thing you’ll see is the future.
  5. The latest product development is you.
  6. Everyone is no-one.

OneWorld, a planet orbited by thousands of satellite cities (SAT islands), and home to a civilization of 23 billion humans. A place where governments, police forces and law courts compete for business within a wholly privatised system. A place where: murder rape and torture are merely extra items on your insurance policy, a corporation owns the license for time, scientific fact has been replaced by 'consumer information', and history is traded on the stock exchange. Here; every product is wirelessly linked to the grID - a source of both data and geo-electric power, and humans spend most of their scheduled 'waketime' moving through various overlapping realities, via their grID visors.

But now the precarious balance of OneWorld is tipped when CoolGlobalGiant, the largest of the global corporations, launches the next phase of networking: One Network - or 'ON'.

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Week 2 of Ruth's blog tour for 'Across the Bridge of Ice'

Ruth's Blog Tour March 2-30

 

Ruth's Blog Tour for 'Across the Bridge of Ice' is into its second week. This week she will be guesting at:

March 9 Guest blog - Mythical Books
http://www.mythicalbooks.blogspot.ro/

March 10 Spotlight - Share My Destiny
http://sharemydestiny.blogspot.com

March 13 Spotlight - Fantasy Book Lane
http://www.fantasybooklane.com/

March 16 Interview - Diane’s Book Blog
http://dianes-book.blogspot.com

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Cover Reveal: "Cold Faith" by Shaune Lafferty Webb

Cover of Cold Faith - Sunny's face against a frozen background with two figures

Cold Faith by Shaune Lafferty Webb will be released May/June 2015.

A protracted volcanic winter has devastated Earth, leaving only isolated pockets of survivors. With food becoming scarcer and the air growing toxic, Rab sees just one chance for survival: a perilous journey north in search of a fabled city where ships were rumoured to have been launched, ferrying the people of Earth to a salvation planet.

But Rab didn’t count on being forced into taking the last three children from his dying village, or on coming across the hostile and sceptical Sunny living with her grandfather in comparative luxury among a large band of refugees in an underground sanctuary. When her grandfather begs to join Rab’s party, Sunny, to Rab’s dismay, insists on coming with them. Years ago, Sunny had been the lone survivor of a similar quest. The reason behind the failure of that quest is something Sunny has never revealed, not even to her grandfather. And Rab is now to discover why.

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Statistics, damn statistics, and wishful thinking - the not-death of the ebook

Picture of Kindle headstone

I have to admit to finding it a bit difficult to understand how an increase in eBook sales of 12.3% (from 2013 to 2014) is being peddled as signally the end of the ebook, particularly when sales of the physical book fell by 1.7% over the same period.

Well, actually I can understand it - it's called wishful thinking. What's happening is that the rate of e-book growth has started to slow, and coupled with a slowing in decline of physical book sale the traditionalists are hoping it signals a return to the printed book. Just remember though, according to Nielsen Bookscan, we bought 237 million books back in 2008. In 2013, this had fallen to 184 million, a pretty drastic fall of 22 per cent!

So yes, it appears the book market might be starting to reach some sort of equilibrium, with about one in three books being a digital one, and the rest being physical books. And yes, there is good news for booksellers with Waterstones reporting that  sales of physical books has increased by 5 per cent during December, compared with the same month in 2013. A picture echoed by Sam Husain, the chief executive of Foyles, who said sales at his chain of bookshops had jumped by 8.1 per cent, compared with December the year before.

Bottom line, however, the eBook market continues to expand, and even if its growth slowed further to 9% it will only take five years before eBook sales constitute 50% of the total market.

You can read the full article from the Telegraph here.

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